How to Use Facebook Groups to Gain Blog Traffic and Engagement

How to Use Facebook Groups to Gain Blog Traffic and Engagement

This may be hard to believe, but right now, most of my blog traffic is coming from Facebook Groups. Gaining website traffic this way is something I discovered about a year and half ago. At my previous job, I did a ton of keyword research and wrote a lot of blogs. The company wanted me to increase our keyword ranking, in hopes that we would gain more site visits. Eventually, this may have worked, but I wanted quick results. I also wanted more engagement. I was writing 500+ word blog posts multiple times a week and I wanted comments!

This is when I turned to Facebook Groups.

In these groups, it is common for group admins to make promotion posts along the lines of, “Leave a link to your latest blog, and comment on five others!” Then, if you’re lucky, a lot of other commenters will decide to click your link (helping you gain traffic), and leave a comment on your blog post. These aren’t the only types of posts they have, though. Posts can be anything from getting people to share your blog on Pinterest to liking your Facebook page to retweeting one of your tweets, just to name a few different things.

The most important thing to look for when you’re searching for Facebook Groups, is being sure you find groups that fit within your niche. There are a lot of “general” blogging Facebook Groups, but honestly, I find those to be a waste of time and effort. Posts will get 300+ comments, but since everyone’s blogs are so different, it’s hard to skim the links to find one that you may actually be interested in engaging with. Because of this, people don’t engage with you much, either.

So, for example, if you blog about social media, search Facebook Groups for “social media bloggers.” If you have a mommy blog, search for “mommy bloggers.” You get the idea.

I’ve become incredibly picky about the Facebook Groups I join. In a lot of Facebook groups, their engagement posts will be like the one I mentioned previously. “Leave a link to your latest blog, and comment on five others!” This doesn’t guarantee that anyone will comment on your blog. Yes, you will comment on five blogs, but then you have to hope that someone will choose yours (out of possibly hundreds) to comment on. You could potentially leave five comments and get nothing in return!

Because of this, I’ve created my own Facebook Group called Lifestyle & Mommy Bloggers Promo. If that falls within your niche, please join! Warning: It’s brand new and there aren’t a lot of members right now, so don’t let that deter you. Join, join, join!

I plan on making my promo posts a little different. I’m trying to create promo posts in a way where more people will be included, and we’ll all receive more traffic, comments, engagement, etc. Here are some examples:

  • Leave a link to a blog post you want traffic to, then comment on EVERYONE’s blog posts. (Closed after 20 participants)
  • Leave a link to a blog post you want traffic to, then comment on the first five above you.
  • Leave a link to your Instagram, follow everyone. (after 50 participants)
  • Leave a link to your Twitter, follow everyone. (after 50 participants)
  • Leave a link to your Facebook page, like everyone’s page. (after 50 participants)
  • Leave a link to an Instagram photo you want likes on, like everyone’s photo. (after 50 participants)
  • & so on, I have a lot of more specific ideas.

If you know of any groups that sound similar to this, please let me know so I can join them! Also, feel free to leave a comment with some of your favorite Facebook Groups. I hope to see a request from YOU to join Lifestyle & Mommy Bloggers Promo!

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7 Comments

  • Reply
    Nabanita
    March 10, 2018 at 8:31 pm

    Thanks for these useful tips!

  • Reply
    Harmony, Momma To Go
    March 12, 2018 at 11:33 am

    After over a year of blogging, I think I’ve finally found some good Travel FB groups to get interaction. BUT I write about fitnes as well, need to find some groups to share those posts!

  • Reply
    Imogen
    March 13, 2018 at 4:37 pm

    Thanks for sharing, really useful to a newer blogger.

  • Reply
    Evelyn F
    March 14, 2018 at 6:25 pm

    How wonderful! Way to build community and invite dialogue!! Thanks so much for the info – me, me!! I’ll join! Sign me up =)

  • Reply
    Tiffany
    March 15, 2018 at 11:31 am

    Very informative and helpful to new bloggers! Thanks for sharing ♥️ ♥️ By any chance you are interested on doing collaborations, you can check out the collaborations portal of Phlanx.com and connect with amazing brands!

    Xoxo,
    Tiffany

  • Reply
    Chana
    September 9, 2018 at 3:38 am

    Most of my comments and engagement definitely comes from Facebook Groups. At first I just basically “any” Facebook group that I felt would provide me with engagement, then I noticed just how much it doesn’t. I find Facebook groups that have less than 50 people or a solid prompt like “post by Wed at x time and comment by Friday at x time” or a combination of the ones you mentioned in your blog post.

    Regards,
    Chana, http://www.weforthree.com

    • Reply
      rachelcorinne
      September 10, 2018 at 9:59 am

      Those are the kind of groups I like, too! Which ones are you in?

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