How To Choose Which Image Appears In a Facebook Post

How To Choose Image For Facebook Link Previews

As you may or may not know, I’m a Marketing Specialist, which means that I spend a lot of time setting up ads on Facebook, Twitter, and LinkedIn.

Sometime last year, Facebook made a change where if you wanted to post a link to something on your Facebook page, it would let you choose which image appeared in the link preview or you could upload your own. It doesn’t give you that option anymore. Very annoying, as you probably know.

But!

Because the company I work for is constantly spending money on Facebook ads, I have Facebook reps that I can reach out to when I need to find a workaround for something.

I have the workaround. I’m going to try to be as detailed as possible, so if you’re already familiar with Facebook ads, bare with me and/or feel free to skim this.

Follow along to learn how to edit Facebook link previews:

  1. Even if you don’t plan on running ads, you will need a Facebook Business Manager account – http://business.facebook.com – It’s quick and easy to sign up, and I promise you don’t have to spend any money for this.
  2. Once you’ve signed up, click the drop-down menu on the right, and choose “Your Personal Ad Account.”
  3. It should take you straight into Ads Manager.
  4. When it does, click the green “+Create” button on the left.
  5. Select Guided Creation.
  6. For your marketing objective, you can really choose whatever you want since we’re not creating a “real” ad. I always choose traffic.
  7. Name it whatever you want and click continue.
  8. From here, it may look a little overwhelming, but since we’re not making a real ad, you can ignore most of it.
  9. Scroll all the way down to where it says Budget & Schedule.
  10. By default, the drop down will day “Daily Budget.” Click it and change it to “Lifetime Budget.”
  11. For the amount, put $1.00 (you have to put something, you won’t actually spend $1.00 if you follow these instructions all the way through.)
  12. For the start and end date, use today’s date as the start date and tomorrow’s date for the end date. For example, I’m using March 5 – March 5, 2019. The time of day is irrelevant, so I wouldn’t even edit that part.
  13. Hit the blue “Continue” button at the bottom.
  14. Select your Facebook and/or Instagram accounts using the dropdown menus.
  15. In the format section, for this example, choose “Single Image.” Although, if you want your choice of Carousel, Collections, etc. images, this method should also work.
  16. Click “+ Upload Images.” This is where you can upload any image you want! Just make sure you crop it so that it’s the right dimensions.
  17. Scroll down a bit to the Links section. This is where you’re actually doing the workaround, and getting exactly what you want for your Facebook post without Facebook allowing you to do it easily.
  18. Where it says text, put whatever text you would’ve chosen for your Facebook post.
  19. Where it says Website URL, put the link to whatever you’re trying to link to.
  20. Where it says Headline, put whatever you want or leave it to whatever it chose by default.
  21. There’s a drop-down for Call to Action, if you want to change that.
  22. Hit the green “Confirm” button.
  23. If you just set up a Facebook Business Manager account, it’s going to ask you for credit card or Paypal information. Put it in. If you follow along to the end of this, it’s not going to charge you anything, anyway.
  24. Once your campaign is set up, it should redirect and show in your Ads Manager.
  25. To the left of the campaign name, there is a radio button that shows the campaign delivery as active. Immediately hit that delivery button to change the campaign to inactive. This is what will prevent you from spending any money. If, for some reason, you forget to do this part, the most you’re going to spend is $1.00, since that’s the amount you put in, in the beginning. Just turn it off, though, and you won’t even spend that.
  26. Since the campaign is no longer active, you’ll have to post it through the “Page Posts” section of Facebook Business Manager.
  27. In the top left, you’ll see where it says Ads Manager. Click that and then click where it says “Page Posts.”
  28. The campaign/ad you just created should show at the top of the list.
  29. Check the box to the left of it, and above that, there’s a drop-down menu that says “Actions.”
  30. Click that. If you want to publish it right away, click publish. If you’d like to schedule it for a later date/time, click schedule and choose the date and time that you want.

That’s it! You’re done!

I hope my instructions were easy enough to follow.

If you have a question, please, please, please let me know in the comment section. I’ll help you out, and update these instructions so that no one else runs into any problems. If screenshots or video would be helpful, I could always try to include some of that, too.

Also, if you have any other Facebook, Twitter, or LinkedIn ad questions, ask away. If I don’t already have an answer, I’ll figure it out.

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