I’ve been running this blog for over two years, and I’ve finally decided to share my free blog content calendar template with all of you! I’m not even going to make you sign up for an email list to get it.
It’s nothing fancy, but I don’t think it needs to be fancy. It’s main purpose is to keep you organized and help you plan out your blog posts throughout the year.
I’ve even created a sheet within this editorial content calendar that will help you with SEO!
Why You Need a Blog Content Calendar
Consistently up with content ideas for your blog can be one of the hardest things about having a blog. There is nothing worse than actually having the time to write up a blog post, but then being forced to spend an hour of your time trying to figure out what it is that you actually want to write about.
If you’re using a blog post calendar, you’ve already planned everything out in advance. You know what’s coming, and it’s going to save you a lot of time.
For example, if you know that you have a recipe post scheduled in three weeks, you know that from now until then, you need to remember to take photos next time you create that recipe.
This is also helpful for holidays or other special dates throughout the year. My free content calendar for bloggers also includes a section for important dates that will help you plan your content accordingly. More on that later!
How To Use My Free Editorial Content Calendar
Click here to open the blog content calendar template. It’s going to ask you if you want to make a copy. Click “Make a Copy,” and you’ll have your very own copy set up in your own Google Drive!
I like keeping it on Google Drive, because then I can access it anywhere.
Within the blog content calendar that I’ve created, there are three sheets: Calendar, Topic Ideas, and Keyword Research.
This is where your actual blog post calendar will be. There’s a column for day, date, type, and blog title.
Remember, this is just a template, so change things so that it makes sense for your blog.
I highly recommend using Google Analytics to find out which days and times of the week your blog gets the most traffic. In my blog content editorial calendar template, I have everything set up for the days of the week when I’m getting the most traffic.
The “Type” column is for adding different types of blog topics that you write about. I like to make sure I’m not blogging about travel three times in a row, and completely neglecting parenting or lifestyle blog posts.
The blog post calendar helps me see how often I’m blogging about certain topics.
Lastly, as I mentioned before, there is the “Important Dates” section. Add in any important dates that are coming up that you may want to schedule a blog around. In this blog calendar template, I’ve added that the first day of Spring is coming up, so that I remember to get all of my Spring focused blog posts before or around that date.
Think of a blog topic idea, but you don’t have time to write it? Add it here! Create a massive list of any and all possible blog topic ideas that you have.
This will help you when creating your blog content calendar, since all you will have to do is click over to that sheet and see tons of ideas that you can move over to open spaces in your blog post calendar.
This is the section that will help you with SEO! Whenever I’m writing a blog post, I like to use Google’s Keyword Planner.
Is it the best keyword tool on the internet? I don’t know, but I do know that it’s free, which is the most important thing to me!
When doing my keyword research, I like to add the keyword in one column and the average monthly searches in the column beside it. Then, as I’m writing my blog post, I’ll highlight each keyword in the blog content calendar whenever I’ve added it to the blog I’m writing.
On mine, I actually have a few other sheets. One sheet keeps track of each of my blog post URLs, so that I can easily access it when scheduling pins on Pinterest. One has a lot of Google Analytics data.
I thought that might be too much, though, so I wanted to give you a chance to make it your own. If you decide to try it out, let me know how this blog content calendar template works for you! Please let me know if you have any questions. I’ve been using this for over a year, so I may have forgot to explain something.
Pin it on Pinterest, if this was helpful!